(512) 300-0462

Marketing, Advertising, PR & Sales…that’s all we do and we do it well.

Executive-Level Search for Marketing, Advertising, PR & Sales.

The Marketing Underground is an executive-level search firm, specializing in the recruitment and placement of marketing professionals. If you’re looking for a marketing, advertising, public relations or sales professional for your organization, The Marketing Underground will guide you through your search.

Our Philosophy

The Marketing Underground was founded on the principle that it takes a marketing type to recruit a marketing type. We are not recruiters that simply claim to be experts in marketing. We don’t think that’s enough. All of our recruiters come from within the marketing industry. At the Marketing Underground we not only want to find the perfect professional fit for our clients, we strive diligently to find the perfect cultural fit.  We’ve been in the candidate’s shoes and it is our belief that achieving a match between the candidate’s profile and the corporate culture is half the battle when making a successful placement.

What Makes Us Different?

Motivated By More Than The Fee

We got into this business because friends and clients always came to us when they were looking for a job or  looking to hire good people. Helping companies find the perfect person and helping candidates find that life-changing job is what motivates us.

No ‘Pushing Paper’

At the Marketing Underground, we don’t push paper and we don’t simply try to find resumes to fit job descriptions.

We Walk Your Halls

We do the upfront research to ensure that every placement we make is a long-term success.  This key component is why we have been in business for years, with many satisfied clients. 

How We Work

We do what you would do, if only you had the time.

First, we get to know your company by walking your halls to understand your culture. Then we ask the right questions to discover what type of candidate will be the right professional and cultural fit.

Once we’ve done our due diligence, we’re able to quickly screen candidates to those who fit your organization. We’re also able to speak with the candidate as if we’re part of your organization.  Our candidates appreciate the fact that we know not only your business, but the marketing field in general.

So, what makes us different? Headhunters push paper. We find a perfect fit.

Our Team

David Baker

President & Founder

David had a 13 year career in Marketing and Business Development, working on both the corporate and ad agency sides of the business, before he became an executive recruiter.

David has 17+ years experience in the recruitment of top marketing talent across the nation. Marketing, sales, advertising and PR talent is all his company seeks and they do so very well.

David has amassed a wide array of contacts in marketing over the last 30 years. He and his staff all have a marketing background and speak the language of hiring managers and candidates. With his extensive background as both a recruiter and a marketing executive, he brings immediate credibility to the table. David is not just a recruiter pushing resumes, rather he is a marketing consultant and partner.

Linda Trocino

Candidate Analyst

Linda has over 20 years of experience in the recruiting industry, spanning many areas of recruiting from fast-paced, volume recruiting in the temporary industry, to contingency recruiting, to retained executive search. She is passionate about recruiting because she loves the success of placing an individual in their dream job and also playing a role in the success of companies by making a great placement.

After 10+ years of agency recruiting, Linda established her own company offering contract recruiting and research/sourcing services. She has recruited professionals in multiple disciplines including Technology, Finance, Sales, Advertising, Marketing, Human Resources. Linda is a Certified Internet Recruiter and loves the challenge of researching and sourcing candidates.

When not working, Linda loves to cook and experiment with different recipes. She currently lives in Atlanta with her husband, 2 daughters, and her 120-pound golden retriever, Moose.

Lisa Waggoner

Candidate Analyst

Lisa Lyle Waggoner is a senior search consultant and manager with over 20 years of full life-cycle recruiting experience and in that time has been very influential in helping clients attract the best talent to their respective organizations. Lisa is recognized by clients and candidates alike as a search consultant who truly “listens.” She has a broad range of concentrated experience in varying capacities such as Research, Recruiting, Staffing and Management, Project Management, Employee Development, Coaching, Counseling and Negotiation.

Lisa honed her recruiting skills with InterSource Atlanta, a boutique executive search firm specializing in executive search and contract services in a variety of disciplines, including human resource, accounting/finance and technology disciplines. Since that time she has worked with a variety of other industries to include but not limited to property management, professional services, non-profit, advertising, manufacturing, healthcare, telecom and marketing. She has worked with a variety of small to medium sized companies, as well as Fortune 500 clients such as Dell Computer, Georgia Pacific, Andersen Consulting, Pizza Hut, Vanstar, Motorola, Zep Manufacturing, PricewaterhouseCoopers, Safety-Kleen, Cantera Doors, Atlantel, NBCG, Kuusakoski and AFT.

Contact Us

Or Call Us

(512) 300-0462


During our search process, we actively find the right candidates for you, instead of waiting around for them to apply. Once we begin the search, you can sit back as we handle every part of the recruiting process, while giving you (at minimum) detailed updates on a weekly basis.